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Lead content designer

Grade
G6
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You will

  • Identify and build strong relationships with stakeholders, including policy, marketing, communications and legal, influencing and collaborating with them to improve the structure and quality of the content
  • Create, improve and manage user centred content that meets user needs
  • Use data analytics, user research and usability testing to identify user needs. Map journeys and user stories to inform content strategy and design decisions to assure quality
  • Develop a content strategy for the programme you’re working on ensuring it connects with the content strategy of related programmes
  • Be responsible for content quality by managing small teams, mentoring content designers and reviewing content
  • Play an active role in the content design community at DfE and engage with the cross-government design community
  • Work with the head of content design to contribute to the content design road map and lead on a strand of it
  • Contribute to the design standards and act as a guardian for them
  • Advocate the role of content designers and the value content design can bring, and embed content design practices into ways of working
  • Join the internal service assessment community and become a design assessor for services.

You’ll have

Essential

  • Creating high quality, user-centred content
  • Using data and feedback to inform design decisions and improving content
  • Building strong stakeholder relationships
  • Creating content strategies that are user focussed
  • Leading others through constructive feedback to improve content design
  • Collaborating with user researchers, business analysts and interaction designers to define evidence-based content design strategies
  • Collaborating on prototypes using a variety of methods prototyping and choosing the most appropriate ones for the circumstance.
  • Designing content for transactional services
  • Identifying and comparing the best processes or delivery methods to achieve minimum viable product (MVP) print and scope
  • Working in ambiguity with the ability to manage multiple projects and adapt to changing priorities and deadlines.

Desirable

  • Champion good content design practice within government and industry
  • Prioritise and collaborate with counterpart colleagues across government
  • Develop a strategy for content that meets the organisation’s objectives
  • Lead a team capable of executing that strategy