Content design

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Senior content designer

Identify and build strong relationships with stakeholders, including policy, marketing, communications and legal, influencing and collaborating with them to improve the structure and quality of the content
Create, improve and manage user centred content that meets user needs
Use data analytics, user research and usability testing to identify user needs. Map journeys and user stories to inform content strategy and design decisions to assure quality
Develop a content strategy for the programme you’re working on ensuring it connects with the content strategy of related programmes
Be responsible for content quality by managing small teams, mentoring content designers and reviewing content
Play an active role in the content design community at DfE and engage with the cross-government design community
Work with the head of content design to contribute to the content design road map and lead on a strand of it
Contribute to the design standards and act as a guardian for them
Advocate the role of content designers and the value content design can bring, and embed content design practices into ways of working
Join the internal service assessment community and become a design assessor for services.

Creating high quality, user-centred content
Using data and feedback to inform design decisions and improving content
Building strong stakeholder relationships
Creating content strategies that are user focussed
Leading others through constructive feedback to improve content design
Collaborating with user researchers, business analysts and interaction designers to define evidence-based content design strategies
Collaborating on prototypes using a variety of methods prototyping and choosing the most appropriate ones for the circumstance.

Designing content for transactional services
Identifying and comparing the best processes or delivery methods to achieve minimum viable product (MVP) print and scope
Working in ambiguity with the ability to manage multiple projects and adapt to changing priorities and deadlines.